With my words, I make an impact.
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BRANDING

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Full company rebrand

Includes a new name for this financial services group, an updated mission statement, and a comprehensive messaging platform illustrating “what we say” about the company.


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Brand voice development

These voice guidelines include a persona, 3 supporting tactics, and “before and after” examples to demonstrate how to correctly apply the IHG brand voice.


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Brand voice development

These voice guidelines include a brand personality, a voice persona with 3 supporting tactics, and “before and after” examples to demonstrate how to correctly apply the Nu Skin brand voice.