TEASER AD

When Mattel acquired the WWE toy license from a competitor, I helped create this ad to tease consumers with the date in which Mattel would be taking over the line and releasing all new action figures.

 

ANIMATED WEB BANNERS

The taglines I created for these web banners were used across various channels to announce Mattel's new line of WWE action figures.

 

EMAIL BLAST

 

ELITE COLLECTION AD CAMPAIGN

The headlines for each of these ads played off the signature move or nickname of the featured WWE superstar.

 

RUMBLERS PRINT AD

I helped create this ad to launch Mattel's new WWE line of micro-sized figures—Rumblers.

 

DEFINING MOMENTS PRINT AD & PACKAGe copy

Defining Moments is a line of action figures highlighting a memorable moment in WWE history, so I composed these packaging write-ups as if they were front-page stories commemorating the events.